This thesis should explore how digital marketing strategies, such as social media marketing, influencer marketing, and search engine optimization (SEO), influence consumer behavior globally. Focus on how companies use data analytics, personalized advertising, and online engagement to target specific consumer demographics. Analyze how digital marketing has evolved with the rise of social media platforms, and how it differs across various regions and cultures. Include case studies of successful digital marketing campaigns and discuss their impact on consumer purchasing decisions. The thesis should also explore ethical concerns surrounding data privacy and manipulation in digital marketing.