The Rise of E-Commerce and its Impact on Brick-and-Mortar Retail (Assignment)

Explore how the growth of e-commerce has affected traditional brick-and-mortar retail businesses. Focus on how consumer behavior has shifted toward online shopping and how this trend has been accelerated by the COVID-19 pandemic. Analyze the challenges faced by physical retail stores, such as declining foot traffic, competition from online giants like Amazon, and the need for digital transformation. Discuss the strategies adopted by some brick-and-mortar businesses to stay competitive, such as embracing omnichannel retail, offering unique in-store experiences, or expanding their online presence. Include real-world examples of companies that have successfully navigated this shift, as well as those that have struggled or gone out of business.