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The Role of Corporate Social Responsibility in Brand Loyalty (Assignment)

This assignment will analyze how corporate social responsibility (CSR) initiatives influence consumer trust and brand loyalty. Discuss how companies like Patagonia and Ben & Jerry’s have used CSR to differentiate themselves from competitors and build strong customer bases. The paper should include research on consumer behavior and the growing demand for ethical business practices. Additionally, explore the potential risks and challenges companies face when implementing CSR programs.

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