This thesis should examine how corporate social responsibility (CSR) initiatives impact brand loyalty among consumers. Focus on how companies use CSR to build trust and engage with socially conscious consumers. Analyze case studies of companies that have successfully implemented CSR programs, such as environmental sustainability efforts or community engagement, and how these initiatives have affected their reputation and customer retention. The thesis should also explore the challenges and criticisms of CSR, including greenwashing, and provide recommendations for companies looking to create authentic and impactful CSR strategies.